Aldous Huxley, I believe, said that the ultimate end of the intelligent person’s journey is a increment to simplicity, from which less intelligent folks have never budged.
He could have been communicating about success rule selling.
As a sales manager again consultant I’ve seen it time and again.
I’ll train an individual who doesn’t know any better than to follow my instructions to the letter. In quick order, he succeeds.
In fact, he excels, further like a marathoner money peak condition, he sprints past fogeys who have been caution what he’s doing a lot longer.
Then, he falls into his first slump.
His sales decline, he scratches his head in clutch. A few days or weeks before, he was on top, and now he’s foundering fast.
What’s wrong?
I ask a fundamental question: “Are you on your presentation or massacre of it?”
“Uh,” he thinks for a second, “I’m on it, I guess.”
“No, you’re not!” I reply with drudging certitude.
“How do you know?” he bristles.
“Because this is always what happens when we deviate from a successful presentation.”
In simple terms, if you change your message, you’ll change your results. convert the inputs, and the outputs will enact altered, uncommonly; that makes sense, right?
But successive salespeople think they credit risen above merely mortal matters of activate and effect. Suddenly, they think they’re “good” or “great,” or even, “gifted.”
That’s when the liberate fall happens. They one’s all from a work ethic to an entitlement ethic, believing fictions according to as this one: “I’d prefer to activity smart, than to force hard!”
This interprets into bag less and expecting more, which means dawning crucial matters out of your income routine that were know onions when you have been freshly trained.
Finally, slumping salespeople get back to basics, forcing themselves to butterfly; to Keep It Simple, Stupid!
And their sales bring off, again.
Until, that is, the inevitable time they try to outthink what has been proven to work!
Aldous Huxley, I believe, said that the ultimate end of
